As the lead visual designer here at ServiceUp, I'm excited to share our brand refresh! This bold and vibrant transformation reflects the exciting journey we've been on and sets the stage for the incredible growth ahead.

Over the past year, ServiceUp has experienced a remarkable shift and expansion, becoming a trusted name among businesses with fleets and insurance carriers. Our brand refresh isn't just a makeover; it's a sign of our commitment to disrupting an industry that hasn’t changed much in the last 20 or so years.

While some brands choose to play it safe with subtle changes, we've opted for a bigger, bolder approach to further distinguish ourselves as true innovators in the automotive field. Our new look isn't just about aesthetics—it's a reflection of our mission, vision, and values.

Why We’re Here

At the core of our brand refresh is our purpose: to revolutionize the entire car repair experience. We're on a mission to save businesses, consumers, and shops from the hassle of outdated repair processes by redefining industry norms and empowering stakeholders with a seamlessly integrated and tech-advanced platform.

Fueling new possibilities for customers is our mantra, and we're doing just that by offering trailblazing automated services that streamline operations and set a new standard of trust and satisfaction in the automotive industry.

Showing It Off

But what does all of this look like visually? Our color palette—comprised of sunshine yellow, vibrant coral, deep dark blue, and calming light blue—embodies the energy, innovation, and progress that define ServiceUp. These colors aren't just eye-catching; they represent the dynamic nature of our brand and the rocketship that our company is on. 

And let's talk about typography. Our new primary font, Sharp Grotesk, is as strong and impactful as our mission. Its clean lines and bold presence command attention, reinforcing our commitment to clarity, efficiency, and effectiveness in everything we do.

We've also redesigned our website to showcase all the changes, and it's live and ready for you to explore. Thanks to our great development partners at Ammo Studio! Head to our website check it out.

Moving Forward

As the visual designer behind ServiceUp's brand refresh, I'm proud to have played a part in bringing our vision to life. Every color choice, every font selection—it's all been carefully crafted to reflect the essence of who we are and where we're headed.

So here's to the new look for ServiceUp—the driving force behind a new era of automated and hassle-free car repair. Drop us a line on our LinkedIn or Instagram pages and let us know what you think!